Run Like re:center
Then the OTAs, the never-ending backlog, and the constant anxiety of filling slow seasons hijacked your life. I’ve been there. I built re:center in Costa Rica to take reservations 8 to 12 months out, with a system I’ve tested every day. Now I help hotel and retreat operators do the same, so you can be on the floor with your guests, where it counts, instead of shaking trees 20 days before.
Book a Pipe Audit
At re:center
8-12
Months out we take reservations
90%
Direct bookings
$1M+
Retreat pipeline
$0
Paid ads, outside funding
Recognized worldwide
What nobody tells you
The credit cards and the loans, the investors, your staff, whoever called in sick this morning. You’re the janitor, the marketer, the IT guy, the reservations manager, and the front desk. I get it. I’ve been there.
Nobody tells you that when you buy the land, take over an old hotel, or remodel one and start fresh, there’s really no community to lean on. On top of that you’re learning housekeeping standards, content marketing, WhatsApp lines, concierges, and which booking engine and tools to trust.
You believed what everyone believes: build the temple, and they will come. They don’t.
So about 20 days out you start to panic. You turn on Facebook and Google, hire a Booking.com consultant, and pull every lever you can to shake some trees. I’ve been there too. But here’s the thing: I built re:center from scratch with no investors, zero experience in construction or hotel management, and very little in hospitality. If I did it, so can you.
I can help.
Sound familiar
You’re doing everything yourself and it still isn’t enough.
You’re not sure you’ll make it, and the money keeps you up.
You can’t get enough guests in the door.
You don’t know if Airbnb is the right platform.
Marketing is a hundred tasks and you don’t know where to start.
You can’t remember why you started.
Tap the ones that are true.
Book a Pipe Audit
The proof is the lodge
We’re a small, agile team spending about $900 a month on software, with 90%+ direct bookings and a seven-figure retreat pipeline. re:center is also the first nervous system regulation lodge of its kind, recognized globally by the media and the wellness community.
Where our room revenue comes from
FY2025
Direct 45%
Retreats 19%
OTAs 36%
Jan to Aug 2026
Direct 82%
Retreats 11%
OTAs 7%
Direct and retreat bookings together: 64% to 93%. OTAs: 36% to 7%. Source: re:center P&L, share of room revenue.
10M+
views on re:center’s Instagram alone
Signature A-frame, re:center
Recovery Day at re:center
Who’s talking
I first got the itch for hospitality when I dropped out of college and opened Kitchen 24, Hollywood’s first 24-hour diner, which did $2.5 million in its first year. After that I taught myself to code and built Rootstrap, an award-winning agency that grew to $25 million at its peak. After exiting in 2020, I became the first-ever CMO at Formula.Monks (S4 Capital), managing a $200 million book of business. Most recently I followed my purpose and built re:center from the ground up, having never run a hotel or even knowing what Cloudbeds was. You have to be a little crazy to start something like this, and I think that’s the good kind of crazy.
After years in technology, I feel strongly that productization is the secret, and it carries into hospitality. That’s how I built re:center: I productized our packages and offerings and built tech into so many touchpoints, while keeping it high-touch and relationship-driven. Content, through my personal brand and our organic content machine, is how we keep heads in beds.
Runs the build with you
Renso Costantino
General Manager at re:center. Fifteen years at Hyatt, including building the rooms division at Park Hyatt Marrakech from pre-opening.
When you need one
Specialists we bring in
Revenue, content and systems people, matched to what your property needs.
And worked with top-tier brands
Apple
Nike
Salesforce
lululemon
Expedia
In their words
“Ben transformed our business foundation, and our revenue reflected it immediately. … What we got was complete transformation. Ben helped us reorganize our team, clarify founder responsibilities, and create sustainable systems. The result? We grew from $500K to $1.2M in less than 15 months. … He shifted our mindset from lifestyle business to scalable company.”
MP
Mona Picasso
Co-Founder, AWeekAwake
$500K to $1.2M
Revenue, in under 15 months
“Because of you, I turned my company around in 6 months. I have $9 million in pipeline. The way I approach my business has changed forever because of you.”
LG
Lauren Grech
CEO, LLG Media
$1.2M to $9M
Pipeline, Oct ’23 to Mar ’24
“Having Ben coach me transformed my agency. We grew by 250% and boosted conversions by 50%.”
DK
David Kim
CEO, SwipeRight Media
250%
Growth, Nov ’22 to May ’23
A guest getting a nervous system scan at re:center
Where we start
Everything starts with a Pipe Audit.
We look at the tools you pay for, the waste and the leaks, the staff you have, and where your time goes. Then we build the plan and help you prioritize what to fix first.
Every contract and tool, with a cancel list
Your staff and resourcing: job descriptions, direction and org chart, mapped to the work
Where guests drop out between first look and booking, and how to improve conversion
The first three fixes, in order of money and revenue opportunity
A 12-month plan to get reservations coming in 8 to 12 months out
AI helps with the repetitive work: replies, quotes, follow-up. You get back on the floor with your guests. The live experience stays yours.
Ways to work together
Start with the audit. Add the rest when you’re ready.
Start here
Pipe Audit
One week. We go through your tools, your team, and where bookings slip away, and you walk out with a cancel list, your first three fixes, and a 12-month plan. Credited in full toward the Rewire if you start within 30 days.
$4,500
Book the audit
Rewire
About 30 days. We fix the leaks and set up the booking and follow-up flow that keeps the calendar full, working alongside your team, and leave you a written playbook.
$15,000
Ask about it
Full Stack
About 60 days. Everything above, plus the content system that fills the calendar without paid ads, and booking, onboarding, check-in and in-stay flows branded as you.
$30,000
Ask about it
Prices in USD. Support after the build is month to month. Cancel anytime.
One question
Do you want a lifestyle business or a growth business?
I’ve built both. Tell me which, and I’ll tell you where to start.
Or write to ben@benlee.ventures. I read every one.
P.S. The $4,500 audit fee is credited in full if you move to the Rewire within 30 days.
The plunge pool at re:center
Ben Lee · Founder, re:center
Santa Teresa, Costa Rica
© 2026 Ben Lee Ventures. The company behind re:center, Santa Teresa, Costa Rica.