Yo, I’m Ben Lee.
Great to Meet you.
Yo, I’m Ben Lee.
Great to Meet you.
Yo, I’m Ben Lee.
Great to Meet you.
Things I’ve Built
Things I’ve Built
Things I’ve Built
Neon Roots
Neon Roots
Bootstrapped this from $0 to $3M with just $1200 by 23 years old. Worked with Tony Robbins, Snoop Dogg, and 500+ others to bring their app ideas to life.
Bootstrapped this from $0 to $3M with just $1200 by 23 years old. Worked with Tony Robbins, Snoop Dogg, and 500+ others to bring their app ideas to life.
Rootstrap
Rootstrap
Changed the game for agencies with my productized design sprint workshop. This became a consulting firm that I grew $25M+ before exiting in 2020.
Changed the game for agencies with my productized design sprint workshop. This became a consulting firm that I grew $25M+ before exiting in 2020.
Attack Sheets
Attack Sheets
A bar exam startup I built during university accidentally that became the #1 for law students. Sold it to my co-founder.
A bar exam startup I built during university accidentally that became the #1 for law students. Sold it to my co-founder.
Formula Monks
Formula Monks
Played a key role in one of the largest M&A deals in agency history. Then became the first-ever CMO and shaped the go-to-market strategy for a $2B+ business.
Played a key role in one of the largest M&A deals in agency history. Then became the first-ever CMO and shaped the go-to-market strategy for a $2B+ business.
Highlights
Highlights
Highlights
Helped scale Masterclass from 40 to nearly 1,000 employees
Helped scale Masterclass from 40 to nearly 1,000 employees
Launched Tik Tok’s LA office and advised on growth
Launched Tik Tok’s LA office and advised on growth
Nearly 750M views on Linkedin. One of the most viral creators.
Nearly 750M views on Linkedin. One of the most viral creators.
2008
2008
2008
2011
2011
2011
2013
2013
2013
2016
2016
2016
2018
2018
2018
2019
2019
2019
2020
2020
2020
2023
2023
2023
2024
2024
2024
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
My Values
My Values
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Results: Measurable Growth
Mindful goal-setting is a game-changer. Using SMART goals, I built structure that helped me level up. When I applied this to Rootstrap, we scaled from $5M to $12M in 24 months, revamped sales and marketing, and I stepped down as CEO. Measurable results fuel productivity, mental health, and resilience.
Community: Rising Together
It’s lonely at the top. Founders often don’t realize how little support they have until they stop and look. During COVID, I launched a coaching cohort that grew into a mastermind in Costa Rica, and eventually Re:set—a retreat for high-performing leaders seeking connection. Community keeps us grounded and focused.
Integrity: Leading with Values
I still feel like that shy 8-year-old working with my dad at his retail kiosk, learning to sell with honesty and consistency. Those lessons stuck. Leading with integrity means honoring your word, respecting trust, and showing up as a strong, ethical leader.
Agility: Bold and Adaptable
Building a compound in Costa Rica was my ultimate agility test. I treated it like a startup—MVP mindset, weekly sprints, constant pivots. From water issues to extreme weather, bold thinking and resilience turned challenges into wins. Agility isn’t just speed, it’s the courage to adapt.
Storytelling: Connection and Impact
We’re all storytellers. Sharing my journey has reached 750M+ people, creating deep connections and turning storytelling into a profitable platform. It’s more than a skill—it’s a way to inspire, build community, and remind people they’re not alone.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
Wellness: Balance and Purpose
You don’t think about health until you hit a wall—that was me in 2018. Hospitalized with lyme Disease and autoimmune issues after years of overworking, I vowed never to let it happen again. Now, I help others avoid the same mistakes. Getting out of my head and into my body is a constant practice.
How can I help you?
How can I help you?
How can I help you?
I Used LinkedIn to Generate 5 Million Views in 60 Days.
I Used LinkedIn to Generate 5 Million Views in 60 Days.
What I Learned From Going Viral With Batteries At Age 10
What I Learned From Going Viral With Batteries At Age 10
Let’s go
win together
Let’s go
win together
Let’s go
win together
Let’s go
win together